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ARISe at UMass Chan

ARISe at UMass Chan

Recruiting
18 years and older
All
Phase N/A
  • Technical (Original)
  • Simplified (AI rewritten)

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Overview

The goal is to identify the most impactful strategies for capturing attention and enhancing effectiveness of vaccine promotion messages. This will be done using an online survey that employs remote eye-tracking and self report measures to evaluate response to sample vaccine promotion social media content in rural populations in New England. Participants will be randomly assigned into one of 14 conditions in a 2(source: expert vs. influencer) by 7 (themes: constructs from 7C Vaccine Framework) experiment and view sample messages and then answer questions about their attitudes and beliefs while being monitored for eye-tracking.

Eligibility

Inclusion Criteria:

  • Age 18+
  • Living in New England state (CT, MA, ME, NH, VT RI) in a zip code as defined by each individual state's definition of rural
  • Able to read and write in English
  • Access to an internet connected computer or laptop with a web-camera

Exclusion Criteria:

  • N/A

Study details
    Vaccination
    Vaccination Promotion

NCT07236034

University of Massachusetts, Worcester

31 January 2026

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