Overview
This study aims to improve adherence to American Academy of Pediatrics safe sleep (SS) recommendations and improve rates of initiation and duration of partial and exclusive breastfeeding (BF); and reduce Black/White disparities in these practices through the use of private Facebook groups providing a) evidence-based education through videos and other multi-media supporting best practices and b) an online community and social network of other pregnant WIC clients and new parents.
Eligibility
Inclusion Criteria:
- Currently enrolled in WIC, or it not, then have either Medicaid or no health insurance
- Must be English speaking
- Must be pregnant and less than 30 weeks gestation
- Must live in the United States
- Must have regular access to Facebook and short message service (SMS) texting (mobile phone)
Exclusion Criteria:
- Not planning to live in same home as infant after birth.
- Prenatal diagnosis expected to impact on infant care practices in a manner not compatible with study goals, including contraindications to feeding any breastmilk or supine infant sleep positioning.
- Known or reported mental health or other issues that would preclude custody of the infant or being able to participate in the informed consent process.
- Meets the definition of a minor according to applicable state law.
- Participants who consent to participation in the study, must complete the Agile Onboarding process before they reach 30+0 weeks gestation.
- Currently or previously received a TodaysBaby educational program (randomized to a TodaysBaby program through either the SMARTER, or SUPERSONIC study), either in their current or a previous pregnancy.